Full Ad

Concept

For a floating still exercise in an animation course at WWU, I created a tv commercial for my favorite perfume, Bath and Body Works' Bonfire Bash. After photographing the product and natural elements from my yard, I used Adobe Photoshop and After Effects to create an animation of a perfume bottle slowly floating through forest debris. I wanted to prioritize illustrating the product's warm and earthy yet feminine sensual scent. To accomplish this I chose a warm color palette with rich reds and oranges and suggestions of an autumn nighttime campfire through smoke and dust.

Process

Raw images